MISSION

Launched in July of 2008, THE W3ST has quickly become the premiere online voice for West Coast Culture, covering everything from Fashion (Sneakers, Streetwear, Ready to Wear, High End Couture and Accessories), to Music (Hop Hop, R&B, Rock, Electro and Underground), to Life (Art (Contemporary, Street Art, Tattoo and Classical), to Active/Sports (Skate, BMX, Snowboard and etc), to Movies and more. Looking to fill the void left open by such online magazines as Hypebeast, Highsnobiety, and Complex, we strives to be the world’s representative voice for the West Coast lifestlye. Based in California, we at THE W3ST use our local proximity and connections to build close relationships with clothing brands, music artists, stores, contemporary artists and many more authorities in Urban Culture. With these relationships, we have featured interviews for W3ST TV which are intimate and more in-depth providing our fans with not only the latest streetwear information but also a look into the personalities behind their favorite brands. Furthermore, we are always on top of breaking news for upcoming trends, products and events that any self-respecting sneakerhead needs to know . All in all, we at THE W3ST work to provide the most breaking news for any and everyone interested in the west side of Urban Culture.Still in its infancy, THE W3ST is growing by leaps and bounds everyday, attracting readership from all around the world with a million page views per month, a burgeoning forum, an active web community and much more. By and large, THE W3ST is the premiere online destination for the Lifestyle and Culture of the West Coast.